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Press Releases
PATHINI THIRUMAL RAO
An Inspirational Leader & Healthcare Innovator, Committed to Extending Access to Quality Health Care
The pharmaceutical industry is going through significant transformations. One key trend is an increasing focus on personalized medicine, which matches treatments to specific patients using molecular and genetic information. Also, in the aftermath of the COVID-19 pandemic, online health and telemedicine have gained popularity to enable faraway monitoring of illnesses and access to health care. While numerous factors contribute to the growth of the pharmaceutical industry, the demand for pharmaceuticals is increasing primarily owing to the growing elderly population and a surge in the prevalence of serious illnesses. Regardless of these advantages, customers frequently face difficulties in obtaining cost-effective medicines, rising drug prices, and health inequalities. Pathini Thirumal Rao addresses these challenges with his innovative solutions for promoting costeffective treatment, improving access and bridging health gaps. His patient-focused approach and cutting-edge technology aim to guarantee that individuals have seamless and cost-effective access to the care and medicines they need. Pathini Thirumal Rao is an inspirational leader and healthcare creator committed to expanding access to highquality care. He has proven himself as a healthcare industry innovator, with a background in medicine and a strong commitment to patient-centered solutions. His goal is to bridge the healthcare delivery gaps, and increase cost-effectiveness, by leveraging cutting-edge technology. Pathini Thirumal Rao’s innovative ideas aim to make healthcare more affordable and patient-friendly, in keeping with the changing needs of modern healthcare. Through his leadership and founding efforts, Rao works to ensure that people have access to affordable and efficient health care. In an exclusive interview with Industry Outlook, Pathini Thirumal Rao walks us through his educational background, the innovations in the pharmaceutical industry and more.Can you walk US through your educational background, which has helped you achieve these milestones ? As a COO, how do you encourage your workforce to perform better ?
My educational journey began with a Bachelor of Pharmacy
degree from Pune. While I had aspirations of pursuing higher
studies abroad, financial constraints forced me to stay in
India and build my career. This choice led me to work in the pharmaceutical industry, where I obtained valuable
expertise. My schooling provided a solid foundation for
my work, but it was the hands-on expertise and insights
I gained as a leader that truly formed my approach. My
strategy for motivating employees is to keep things simple
and to provide them with different and required products.
Offering something peculiar in today’s pharmaceutical
landscape, where generic drugs predominate, piques the
interest of both the team and the doctors with whom they
work.
With numerous innovations in the pharmaceutical world, how do you stay up to date with the relevant ones ?
how do you stay up to date with the relevant ones?
The drugs we created have been fully approved by
regulatory authorities, including the Drug Controller
General of India (DCGI). This approval is required before
any drug can be manufactured or marketed. In order to
ensure that our products meet all necessary standards
and guidelines, we collaborated closely with regulatory
bodies. When it comes to creativity, I believe in simplicity.
Hence, I focus on making existing medications more
appealing rather than pursuing new molecules or complex
innovations. We improve bioavailability and compliance by
converting well-established drugs into more palatable and effective forms, such as soft gelatin capsules or gummies,
which is often more effective than introducing entirely
new molecules.
Can you share a success story related to your efforts to make pharmaceuticals more patient-friendly ?
The path we took to develop gummies for children’s health
is a compelling success story. Children are resistant to
medication. By providing supplements and vitamins in
gummy form, we not only made the experience a happier
one for children, but we also ensured to listen to the
concerns of parents who do not want their children to miss
out on the vital nutrients. The gummies are appealing and
effective as they provide a simple, accessible, as well as
tasty way for children to meet their dietary requirements.